Increasing Your Profitability by Leveraging Freely Available Data
Can you improve your business by using other data sources to help you run your business better? One of our customers reduced […]
Customer Usage Patterns can hold Valuable Insights – Will You be the First in Your Industry to Uncover these Insights?
Understanding how your customers use the services and facilities that you provide for them provides you with invaluable insights into how and […]
Using Excel to Prepare Your Business for 2025
About this time of year, time permitting, I try and take stock of what happened in the current year. Throughout the year […]
The Huge and Hidden Cost of Not Capturing Your Data Correctly the First Time
I was quite stunned the first time I did the figures. I thought they were way too high but as I checked […]
Are you burning your Business Intelligence?
After you meet a prospect what do you do with the information they have shared with you. If it’s a hot prospect […]
The Holy Grail of Churn Prediction
Being able to correctly identify customers who are likely to leave your business is one of the key metrics of any business. […]
Using Price to Focus Clearly on Your Customers
How can you easily get a clear picture of the potential impact of price on your customers? For years economists have developed […]