The Power of Marketing Dashboards
Do you regularly monitor the data that comes out of your many marketing channels? Does that mean you need to log in to the portal of each channel that you use or are you able to look at all your channels in one dashboard?
If you happen to be a marketing agency, do you provide your clients with a comprehensive dashboard that shows the performance of each of the marketing channels you are managing for your client? Dramatically improve the way you engage your customers with marketing dashboards.
We think it is important to focus on the facts to get the best results and to do this in a timely fashion. The only way you can do that is by looking at the figures, and to do that easily you need to have all the information pulled together. And, of course, some commentary and insights on what has happened is always useful. Knowing what you need to do is useful but having items and metrics flagged is invaluable.
One of the services that we offer is preparation of dashboards for our clients that collate all of the activity in your marketing channels in both tabular and graphical formats along with commentary. Eliminating the need for them to review each channel's results through a different portal and bringing all their information together in one place.
Focussing on the facts helps your business improve quicker. For example, if there are no email leads coming into the business this month because the Email Newsletter wasn’t approved in time makes it very clear what needs to happen next time.
We have been providing this service to our clients since 2018 and know how to extract and collate the information correctly and quickly to allow them to get the most out of their investment in marketing.
What Our Customers Are Saying
First used your services back in Feb 2019 for assistance with Google ad words, and your professionalism and the results you got were excellent. Your punctuality and reliability in doing a wide range of analytical work now, often ad hoc, for us and our clients is truly appreciated. You guys are amazing!
Council Jobs’ ability to provide councils with detailed subscriber profiling information than the big job seeking sites such as Seek and CareerOne make it more attractive site for councils as they can better target prospects. Analytical Models has helped Council Jobs to deliver on that key point of differentiation. Analytical Models’ extensive experience in working with data has been central to delivering insights we can share with councils allowing us to set ourselves as a superior destination than the larger players. Their ability to handle dirty data was certainly very handy as there was more than enough to cause problems for a company less experienced. We have found them to be extremely professional but also very easy to work with. Am already planning our next tranche of work with them and highly recommend them to others.
Andrew has been consulting to our company for since 2019 and his work has improved consistency in liability estimating, financial management reporting and intellectual property protection across a range of self insurance programs.
Andrew is very customer service orientated and we recommend his services to our clients across Australia
Andrew is one of those rare breeds where he can traverse effortlessly between the complex with strong attention to detail, but with the ability to communicate in a simple, understandable and value orientated manner. His professionalism is unquestionnable.
I have had the pleasure of working with Andrew on a variety of projects since 2017. He is a highly reliable and vastly experienced expert in his field and always managed to impress me with his customer centricity and outstanding professionalism. His excellent, accurate and detail-oriented models often were a key factor in the successful delivery of our projects.
Furthermore, he is an excellent communicator and team player with an easy going and friendly nature who is always willing to go the extra mile to make a project a success. Highly recommended!
Analytical Models has been a saving grace for our business. Their reports are accurate and reliable, which saves us time on tedious tasks like data crunching by providing quick updates about how things stand in Google AdWords or Marketing campaigns; not only do they provide this information but also insights into what needs adjusting so that we can improve results further down the line! Their marketing reporting and AdWords capabilities are second to none! We highly recommend them.
Thanks for getting the AdWords set up so quickly. Very much appreciated!
Definitely a big improvement in a very short amount of time! Thank you so much for the updates, I really appreciate you checking in!
Analytical Models impressed us with their professionalism in being able to very quickly understand, extract the key information from our financial team with minimal effort from them and to quickly build an easy-to-use model which accurately modelled our complex business. Without a doubt they plugged the key gap and created fantastic value for us, love their work and cannot recommend them highly enough.
Landcare’s very successful data migration was largely attributed to the expertise of our data migration partner Analytical Models. Analytical Models’ extensive experience with complex data migration exercises was clear throughout the project as they led the migration effort with minimal involvement needed from Landcare. They were responsive, professional and pro-active in the way they ran the project, we are very pleased with the outcome achieved.
How We Do It
Because of our extensive experience working with data we are able to extract and collate the data from your marketing channels quickly and correctly. Leveraging our expertise in reporting automation and spreadsheet templates we are able to quickly transform the raw data into a rich time series with tables and charts that are easy to understand. Our rich templates allow us to immediately identify the significant changes and call these out for you. Lastly, the level of automation in report preparation allows us to prepare your report(s) in a timely manner, closing the feedback loop for you and allowing you to make informed decisions quicker.
Some of Our Clients
What Best Describes Your Situation
- Marketing agency looking for better reporting options for our clients.
- Marketing department looking for help in preparing reports on our marketing activity.
- Business owner wanting to get better feedback on our marketing efforts.